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What
is Market Research?
Many companies like to test their
advertising, products and the services they offer on the people who
these are aimed or will be aimed at. That way they can ensure successful
ad campaigns; sell their products effectively and offer the services
most wanted. To do this, they often employ independent companies to
carry out research across a spectrum of people. This research can be in
the form of on-the-street questionnaires, over the phone questionnaires,
one to one interviews and group discussions. Research takes place
during the day, evenings and sometimes the weekend. This is market
research and Market Research Recruitment specialises in
recruiting focus groups and one-to-one interviews. There is no right or
wrong answer; the companies are only interested in your honest opinions
for which you will be paid from £30 to £150 plus, depending on the
nature and time span of the research.
Market
research is regulated by the Code of Conduct of the Market Research Society and complies with Data Protection/Human Rights legislation.
The information that is collected and provided to clients is strictly
controlled for market research purposes only, so you can be assured that
taking part in an interview or group will not result in any approach to
you as an individual of a sales or promotional nature. You can be
assured that everything that you say or do will be confidential and
anonymous.
If you are interested in taking part in market
research discussions, please register. Once we have your details, we will
be able to contact you when an appropriate market research arises. You
may rest assured that all details you furnish us with are totally
protected by the Data Protection Act and that we will only
pass onto our clients such information as you agree upon subject to the
requirements of any particular research. Your personal details are
required to validate that recruitment is properly conducted in the
interests of our clients and that you were satisfied with the way the
recruitment and subsequent interview/group was carried out. It is
possible therefore that you may be contacted by phone or letter to check
the recruitment/interview/group was conducted correctly.
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